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diduknowSenior Executives Are Using & Sharing Online Video Says Forbes...

  • Video is becoming a critical information source for senior executives.
    • More than 80% said they are watching more online video today than they were a year ago.
  • Senior executives are also turning to video more frequently.
    • Three-quarters (75%) of executives surveyed said they watch work-related videos on business-related websites at least weekly; more than half (52%) watch work-related videos on YouTube at least weekly.
  • Work-related video can drive senior executives to take action.
    • Overall, 65% have visited a vendor‚Äôs website after watching a video. Younger executives, however, may be more fully engaged with this type of media, and appear more likely to make a purchase, call a vendor, or respond to an ad.
  • Executives can be receptive to video advertising.
    • Overall, executives notice ads that run alongside videos, and many are comfortable watching in-stream ads. Video-friendly younger executives are more comfortable with these ad formats.
  • The social element of online video is strong in the executive suite.
    • More than half of senior executives share videos with colleagues at least weekly, and receive work-related videos as often. Younger executives appear very willing to share and view videos using social media.
  • Organizations looking to reach senior executives with video should consider some of the preferences voiced by the survey respondents.
    • The survey found that executives like information in a mix of text and video. They look to different outlets for different types of videos (e.g., business sites for news, YouTube for testimonials). And many are willing to engage with longer videos.

Reference:
http://www.forbes.com/forbesinsights/video_in_the_csuite/index.html
The information in this report is based on the results of a survey and one-on-one interviews conducted by Forbes insights in september and october 2010.Forbes insights, in association with Google, surveyed 306 executives at U.s. companies with annual sales exceeding $500 million. Over half (57%) held c-level titles. The remaining executives held senior-level titles including sVP/VP/director (27%) and head of business unit/department (16%). In addition, on- and off-the-record interviews were conducted with nine individual executives at companies fitting the survey profile.