Did You Know...

• Facebook and Twitter generate the most engaged viewing audiences for online video content from media companies, followed by Bing, Yahoo!, and Google
• Google continues to generate the highest volume of traffic to online video content followed by Yahoo!, Facebook, Bing and Twitter
• Referral traffic from Facebook and Twitter is growing faster than traditional search engines as a source of video views
• At current rates, Facebook will surpass Yahoo! within the year to be second only to Google in referral traffic to online video content for media companies
• For the vast majority of brand managers (85 percent), website video is currently part of their marketing mix
• More than 60 percent say they plan to invest more in on-site video initiatives in the next 12 months
• Brand managers have embraced blended distribution strategies with 80 percent including video on their own brand sites, as well as YouTube and 90 percent distributing video through Facebook
• 70 percent of brand managers indicated they plan to add video to their mobile apps over the next 12 months
• The majority of video streams (92.1 percent) were discovered via direct traffic or within a brand's own site
• From third-party traffic, 40.1 percent of video streams came from Google, 16.8 percent from Yahoo, 13.1 percent from Bing, 7.9 percent from Facebook, 2.7 percent from AOL and 0.9 percent from Twitter
• Nearly 85 percent of brand managers surveyed indicated that they are currently using online video on brand websites for marketing products and services
• For those currently not using online video, 75 percent said they plan to add online video to their websites within the next 12 months
• 66 percent of brand managers said the primary purpose of their online video initiatives are focused on branding and awareness
• 21 percent are using video for direct response and lead generation campaigns
• 12 percent to drive ecommerce and sales initiatives
• The majority of those using online video to drive e-commerce and sales initiatives have found video to be highly effective at increasing customer engagement and time spent on the brand website (53 percent) and increasing sales conversions (35 percent). 12 percent of respondents noted that video has helped to reduce product returns and customer support calls, while also reducing shopping cart abandonment

Distribution and Social Media

• 80 percent of the brand managers surveyed indicated that they use a blended distribution strategy that involves video content on their brand websites, as well as on YouTube.
• 12 percent distribute video content exclusively on YouTube, while three percent feature video content only on their brand websites
• Nearly 90 percent of those surveyed distribute video content through social media destinations like Facebook

Reference:
Brightcove & TubeMogul: Online Video & The Media IndustryQuarterly Joint Research Report, Q2 2010; Special Feature: Brand Marketers & On-Site Video Initiatives - Monday 13th of September 2010
This research report draws on a number of data sources:Platform data from a sample of Brightcove media customers; andConsumer engagement reports based on TubeMogul's online video analytics from this aggregate data set.
In this Q2 research report, Brightcove and TubeMogul have included a special feature focused on brand marketers and on-site video initiatives. This analysis uses: Platform data from a sample of Brightcove brand marketing and e-commerce customers; and An anonymous survey of more than 300 senior-level brand managers from leading business-to-business and consumer brands, including dozens of Fortune 500 companies.

Did You Know...

According to the Pew Internet & American Life Project,

- 57% of Internet users watch video online, and among users age 18-29, that number jumps to 74%.

- 24% of video consumers watch videos at work

- Video viewers who are ages 30-49, those who have a college degree, and those living in households earning $75,000 or more are among the most likely to watch video at work
Reference:Pew Internet & American Life Project

Reference:Pew Internet & American Life Project

Did You Know...

• 65% of people watch online videos to completion and less than 10% will read a text-only site to completion

It's a known fact thatthe longer you can keep people glued to your sales message, the better your sales will be. According to Direct Response Marketing expert, Dave Kaminski, 65% of people watch online videos to completion and less than 10% will read a text-only site to completion. After timing how long people stay on a site with video vs. a text-only site, he found outthat the average length of time, per visitor, spent on text-only sites is 60 seconds.Sites with video is6 minutes.

Reference:Direct Response Marketing expert, Dave Kaminski