
Why Should I Care About Video On Facebook?
- Facebook is a top-ten video site without without setting out to be
- Facebook surpassed Yahoo! as the referral source second only to Google in driving traffic to online video content for media companies and brands
- Facebook now accounts for 11.8% of all referred video traffic to media companies
- Facebook was the fifth top video site in April
- Facebook is home to some of the most engaged viewers online
- Taking a sample of 34.5 million streams from top media companies' video clips embedded within Facebook, we found that Facebook leads all other discovery sources in terms of minutes-watched per view
- Followed by Twitter, Google, Yahoo! and Bing
- Video Advertising on Facebook comes from several sources, including:
- Branded Fan Page embeds and uploads
- Facebook's official "Sponsored Video" Unit
- In-banner display ads within apps
Reference:
Promising Numbers From Facebook Video Advertising; Tradeoffs by Ad Type Ever wonder what Facebook video advertising units are available and work best (or why you should care)?
Taking a sample of 25 major video advertising campaigns that ran identical videos within Facebook ad units (four types) and comparable click-to-play video ad units on publisher sites (i.e. standalone 300x250 ad units), we compared resulting cost, viewing-time and much more. The sample spans 60.2 million views.companies.
Brightcove & TubeMogul: Online Video and the Media Industry (Q4)Quarterly Research Report, Q4 2010Friday 18th of February 2011 12:00:00 AM
